Ecommerce Localization

We ensure high-quality translations for thousands of product descriptions by implementing a multi-layered quality assurance process that combines advanced AI with expert human oversight. Our ISO 9001 and 17100 certified workflow begins with custom-trained AI models for initial translation, followed by a thorough review by native-speaking linguists who specialize in ecommerce and your specific product category. This Into23 Verify+ step focuses on accuracy, cultural relevance, brand voice consistency, and conversion-focused copywriting. We also build and maintain a term base and style guide specific to your brand to guarantee consistency across all content.

Yes, we can absolutely handle the specific formatting requirements for major ecommerce marketplaces like Amazon, Shopee, and Lazada. Our process includes a dedicated step for marketplace-specific optimization. We understand the unique technical constraints and best practices for each platform, including character limits for titles, bullet point structures, HTML tag usage in descriptions, and backend keyword fields. Our team ensures that the final localized content is delivered in a ready-to-upload format, saving your team significant time and effort while maximizing visibility and compliance within each ecosystem.

We optimize product listings for international SEO by integrating multilingual keyword research directly into our localization workflow. It starts with identifying the highest-intent search queries used by customers in your target markets, rather than simply translating your existing English keywords. Our local market experts use specialized tools to analyze search volume and competition, selecting the most effective keywords for your titles, descriptions, and backend search terms. This ensures your products are not just translated but are truly discoverable by potential buyers using their native language to search online, driving valuable organic traffic to your listings.

The turnaround time for localizing a large product catalog is significantly accelerated by our AI-powered workflow, with specific timelines depending on the volume and language complexity. For a catalog of 10,000 SKUs, our AI can produce the initial draft translation in just a few days, a task that would take weeks for a traditional agency. The subsequent Into23 Verify+ and optimization phase typically takes another 1-2 weeks. We work with you to establish a delivery cadence that matches your operational needs, whether it's a full catalog delivery or phased rollouts for different markets, ensuring a rapid yet high-quality launch.

We maintain brand voice consistency across more than 75 languages by creating and rigorously applying a centralized style guide and terminology database (term base) for your brand. Before starting any translation, our team works with you to document your brand's tone, style preferences, and key messaging pillars. This information, along with approved translations for your core brand and product terminology, is fed into our AI models and used as the primary reference for our human linguists. This combination of technology and process ensures that whether a customer is shopping in Tokyo, Berlin, or São Paulo, their experience with your brand feels authentic and consistent.